RATTLER SPORTS

Print & Digital Design Initiatives

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Seeking to modernize their marketing opportunities with area school districts, the Navasota Examiner news organization chose to produce sports-related print and digital content directed at invigorating the student and parent population through sleek and creative products usually seen only at the collegiate and professional sports level. The intention was to offer a listing of the fall sports programs that could be monetized at the fall season openers and also serve as a media guide for the district.

Working with the publisher and senior sports editor on what initially began as a sports tabloid, I directed the design concepts towards the more widely popular glossy magazine orientation, utilizing design strategies regularly tapped on by college sports creative directors for their athletic media guides.

Over the course of the past four years, the original initiative has been developed and expanded upon to create an annual unique fall sports media program, seasonal mini-guides, bi-annual athletic team posters and promotional district banners.

Click designs below for digital editions on ISSUU

2020 Rattlers Program.jpg
2019 Rattlers Fall Sports Program.jpg
2018 Navasota Fall Sports Tab Cover.jpg
2017 NHS Fall Poster.jpg
2017 Rattlers Program.jpg
2018 NHS Spring Poster.jpg
2018 Rattlers Fall Sports Program.jpg
2019 NHS Spring Poster.jpg
2020 Navasota Spring Sports Guide.jpg
2019 NHS Fall Poster.jpg
2019 Navasota Winter Sports Guide.jpg
2018 NHS Fall Poster.jpg
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© 2020 Matt Hellman, All RIghts Reserved